Recently medium to large companies have hopped onto the e-bike and e-scooter trend by providing their employees with branded vehicles. After Covid, as employees began to return back to work many companies understood their employees' hesitation to ride public transportation. In most major cities sitting inside a bus or train felt unsafe to employees. As a result some companies like Zalando provided programs to subsidize their employees’ purchase of an e-bike or e-scooter. Another trend to pop up has been companies actually purchasing a fleet of scooters for their employees and even putting their name and company logo onto the e-scooters for their employees to use.
The benefits for applying these types of programs go beyond extending commuting options during times of Corona. Below we have outlined the 3 main benefits for these types of programs.
Internal and External Marketing
The fleet of e-scooters achieves goals in both internal and external marketing initiatives. The external marketing can be seen clearly with the white labeling possibilities of the fleets. Specifically the company’s logo on the e-scooters.
It has been widely documented that giving employees perks and benefits increases employee loyalty. Furthermore presenting potential employees with benefits also creates a more attractive hiring pool. It is important to keep in mind what type of benefits current and potential employees are actually looking for. Most of the time these are useful benefits employees use every day.
Take a look at some of our articles on employee benefits for more info:
Corporate Benefits 2020: Mobility and Education
3 Reasons to Pay for Your Employees' Commute
Most SMEs and large corporations have some sort of green mission or green initiative. Whether it be limited the number of papers that can be printed or planned donations to charitable organizations. By creating a company culture around making green commuting choices can directly affect the way in which the majority of employees will commute. Specifically enabling employees to switch from driving a car to instead riding an e-bike or e-scooter.
ePilot is your full service partner to white labeling a fleet for your employees. Get in contact to find out more!